Marketing / Content Repurposing

1 Idea → 15 Outputs Template

Take a single anchor idea and map it to all 15 derivative content formats in one session.

Part A: Define the Anchor

The core idea (one sentence, specific)
Anchor format
The contrarian angle (what makes this non-obvious)
The one takeaway (what should someone DO or DECIDE after this)

Part B: The 15 Derivative Outputs

Audio/Video Outputs

#FormatPlatformSpecific angle / hook
1Full audio episodeApple/SpotifyFull anchor as-is
2Full video episodeYouTubeFull anchor as-is
3Short clip 1 (30-90s)YT Shorts / LinkedIn
4Short clip 2 (30-90s)TikTok / Reels
5Short clip 3 (30-90s)YT Shorts / LinkedIn

Text Outputs

#FormatPlatformSpecific angle / hook
6LinkedIn carousel (5-8 slides)LinkedIn
7Tweet/X thread (3-7)X/Twitter
8LinkedIn text postLinkedIn
9Newsletter sectionEmail
10Blog postWebsite/SEO

Visual + Additional

#FormatPlatformSpecific angle / hook
11Pull-quote graphic 1LinkedIn / IG
12Pull-quote graphic 2LinkedIn / IG
13Micro-post: sub-point 1LinkedIn / X
14Micro-post: sub-point 2LinkedIn / X
15Summary pageWebsite

Part C: 2-Week Distribution Calendar

DayPlatform 1Platform 2Notes
1 (anchor)Anchor published
2
3
4
5
6
7Rest day or light reshare
8
9-14

Part D: Production Checklist

Next anchor idea