Marketing / 0-to-10 Customers

First-10-Customers Outreach Checklist

Track your 200-touch outreach campaign and ensure each prospect gets a genuinely personalized approach.

Part A: Pre-Campaign Setup

Define your ICP hypothesis in writing: industry, company size, one specific problem, one specific outcome

Build a target list of exactly 50 businesses (name, owner, Instagram/Facebook URL)

Set up a Loom account (free tier)

Write a 2-sentence core message: what you do + what changes for them

Set a daily calendar block for outreach (minimum 45 minutes)

Your 2-sentence core message

Fill out before each outreach. Repeat for every prospect.

Business

Contact name

Channel (IG / FB / Email)

Specific observation (something visible on their public profile that reveals the problem you solve)

The one-sentence hook

Loom video plan (what do you open on?)

Loom under 90 seconds

After ~75 touches, answer these before continuing.

Which business type / owner profile replied most?

Which objection came up 3+ times?

Which hook generated the most "tell me more" responses?

Remaining 125 touches skew toward the sub-type identified above

If not: rebuild the target list before continuing.

Total touches sent: / 200

Total demos booked: (typical: 6-9)

Paying customers acquired: (target: 1-2 min)

Can you write your core message in 2 sentences from memory?

Do you know which ICP sub-type converts fastest?

Do you know the 2-3 objections that come up on nearly every call?

All checked? Proceed to channel selection. Any unchecked? Do another 50 touches with a tighter ICP focus.