Dunning + Win-Back Email Swipe File

Hi [FIRST NAME],

We tried to process your subscription payment, but something didn't go through on our end.

No action needed if you'd like to stay active. Just update your payment details here and we'll process it immediately:

Your account is still active. No interruption to your service.

Hi [FIRST NAME],

We haven't been able to process your subscription. We've tried twice and the card on file is still declining.

Your access will continue for now, but we'll need to pause your account if we can't process a payment by .

Update your payment method here (takes 30 seconds):

Hi [FIRST NAME],

This is our last notice before we pause your account.

To avoid losing access to , please update your payment details today.

If you've decided to cancel, no worries. Just let us know:

Hi [FIRST NAME],

It's been about a month since you canceled, and I wanted to reach out personally.

Since you left, we've shipped:

No ask here. Just thought it was worth letting you know.

When you canceled, you mentioned the price was the main reason. That feedback stays with us.

We've added a that starts at .

No hard sell. If the fit still isn't right, that's okay too.

When you left, you mentioned was something you needed.

We shipped it ago, and it's been getting strong early use.

When you canceled, you mentioned you weren't using it enough to justify it.

Usually when that happens, it's because the setup felt like too much work, or the use case never clicked into a habit.

We've made the setup significantly faster. I'd like to try that with you. No pressure to re-subscribe. Just a short call to see if there's a version that fits.

This is the last time we'll reach out about coming back.

If the timing is ever right, the door is open. If there's something specific we got wrong, I'd genuinely appreciate a reply. We read every one.