Pricing / Decision Tool

Pricing Model Worksheet

Walk your pricing situation through each branch of the decision tree and arrive at a documented hypothesis you can test.

Your Product Context

Product name
Current pricing model (if any)
Monthly revenue (approx) $
Average monthly customers

Branch 1: Cost Distribution

Pull inference logs for the most recent full month. Enter the top 10 highest and lowest customer costs.

Top 10 Highest-Cost$ / monthTop 10 Lowest-Cost$ / month
Customer 1Customer 1
Customer 2Customer 2
Customer 3Customer 3
Customer 4Customer 4
Customer 5Customer 5
Highest-cost customer $
Lowest-cost customer $
Cost ratio (highest / lowest) --x

Branch 2: Customer Sensitivity

Score 1 (not at all true) to 5 (very true)

Buyers are SMBs on tight fixed budgets
Buyers get frustrated when bills vary
Buyers are enterprise/technical teams
Buyers have used AWS/Twilio-style billing
Predictability score (rows 1+2)-- / 10
Sophistication score (rows 3+4)-- / 10

Branch 3: What Does the Customer Value?

Customers value availability (AI "on call" regardless of volume)
Customers value outcomes (jobs booked, calls handled, tickets resolved)
Branch 3 hypothesis

Branch 4: Free Tier Decision

Per-Customer P&L Check

Monthly price paid $
Monthly inference cost $
Monthly hosting/infra $
Monthly support cost $
Gross profit per customer $--
Gross margin % --%

If gross margin is below 40%, your pricing or cost structure requires intervention before you scale.

Summary: My Pricing Hypothesis

Model type
With usage caps?
Free tier approach
Next test (cohort, time period, metric)