Copy, customize with your gap numbers and product language, and send. Do not send all 8 in a batch. Use the day schedule from the guide.
Touch 1 Day 0: The Delivery (Email)
Subject
Hi [NAME],
Here's a quick recap of where we landed.
You told me . Based on the numbers you shared, the gap is roughly $ / year.
The proposal covers . Payback period: months.
I've got blocked for any questions. No pressure to have read it yet.
Touch 2 Day 2: The Human Check
Text: Hey [NAME], just want to make sure the proposal came through okay. Nothing to do yet, just checking it didn't land in spam.
Touch 3 Day 5: The Reframe (Email)
Subject
Hi [NAME],
I came across and it reminded me of your situation.
Thought it was worth passing along regardless of where things land with the proposal.
If you don't have genuinely new information, hold this touch until you do. Do not send filler.
Touch 5 Day 9: The Objection Pre-Empt (Email)
Subject
Hi [NAME],
The most common reason people sit on a decision like this is one of two things.
First: they've been burned by before.
Second: the number doesn't feel real enough. To make it concrete:
If there's a different reason this is on hold, I'd genuinely like to know.
Touch 7 Day 14: The Breakup (Email)
Subject
Hi [NAME],
I don't want to keep following up in ways that aren't useful to you.
If the timing has shifted or this isn't the right priority right now, just say the word. I'll close this out with no issue. If it's still on your list and you want to revisit, I'm happy to look at whether there's a version that fits better.
Either reply is genuinely fine.
Lead Follow-Up Tracker
Lead
Proposal Date
T1
T2
T3
T5
T7
Reply #
Outcome
Objection Quick-Reference
Objection
Opening Response
"I need to think about it."
"Of course. What part is still unclear?"
"It's too expensive."
"It sounds like you've been burned by costs getting out of hand before." (Pause.)
"Tried this before."
"What specifically went sideways? I want to know if we'd run into the same thing."
"Send me something."
"What specifically would you be looking for?"
"Can you do it cheaper?"
"What would you need to see to feel confident at this price?"
"Too busy right now."
"What would need to be off your plate before this becomes the right time?"